A trend has been that the ice cream industry is trying to get health-friendly, with low calories and low-carb options, but it is playing catch-up to frozen yogurt, Andre said. Besides health concerns, two more innovations in the frozen yogurt industry－on-site consumption and the ability to add your own flavors and TOPpings－may give it a slight advantage in growing popularity, but both markets are growing relatively1 nicely.

冰淇淋产业正试图做出更有益健康的商品，推出低热量、低碳水化合物的冰淇淋，这已然是当下的趋势，但比起冻酸奶产业，冰淇淋还需迎头赶上。安德烈说，除去健康方面的考虑，冻酸奶产业率先推出了两项新服务现场食用和加入自己喜欢的口味的馅料，这类优势或许让冻酸奶比冰淇淋稍微受青睐一点。不过目前冰淇淋和冻酸奶都非常受青睐，两个市场都呈良性增长态势。

冻酸奶英文表达就是frozen yogurt，也可以简称为fro-yo。它既有冰淇淋的美味，又比冰淇淋更健康，所以已经成为不少人钟爱的夏日甜点，在一些地方风头甚至盖过了DQ之类的老牌冰淇淋店。对健康的追求意味着中国人的consumption habit（消费习惯）的改变。